Privacy Policy

Effective Date: 01-09-2024

At Brighton Gallery 242, we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website or make a purchase from our webshop. By using our website, you agree to the terms outlined in this policy.

1. Who We Are

Brighton Gallery 242 is a UK-registered business specializing in the sale of art worldwide. Our company is responsible for the collection and management of your personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

2. Information We Collect

We may collect the following types of personal information when you interact with our website:

  • Personal Identification Information: Name, email address, postal address, phone number, and other contact details provided during account creation or checkout.
  • Payment Information: Credit/debit card details and other payment-related information. (Note: We do not store payment card information directly; it is processed by our third-party payment providers.)
  • Order Details: Information about your purchases, including artwork chosen, shipping address, and order history.
  • Technical Data: IP address, browser type, time zone, and information about how you use our website.
  • Communication Information: Records of your interactions with us, such as emails, customer service inquiries, and other communications.

3. How We Use Your Information

We collect and process your personal information for the following purposes:

  • To Process Orders: Including payment processing, order confirmation, shipping, and handling customer inquiries.
  • Customer Support: To respond to your inquiries, provide customer service, and handle returns or complaints.
  • Improving Our Website and Services: To analyze trends, track user movements, and improve our website and customer experience.
  • Marketing and Promotions: To send you promotional content and marketing updates (with your consent). You can opt out of receiving these communications at any time.
  • Legal Compliance: To comply with our legal obligations, such as tax reporting and anti-fraud measures.

4. Legal Basis for Processing

We rely on the following legal grounds to collect and process your personal data:

  • Performance of a Contract: To fulfill orders and provide services you request.
  • Consent: For marketing communications and any processing not covered by the other legal bases.
  • Legitimate Interests: For internal business purposes such as improving services, fraud prevention, and website analytics.
  • Legal Obligations: Where processing is required to comply with legal obligations (e.g., record-keeping for tax purposes).

5. How We Share Your Information

We may share your personal information with third parties under the following circumstances:

  • Service Providers: We work with third-party providers to handle payment processing, shipping, and website hosting. These service providers are only allowed to use your personal information to provide services to us.
  • Legal Requirements: If required by law or in response to legal proceedings, we may disclose your personal data to governmental authorities or relevant third parties.
  • Business Transfers: In the event of a merger, acquisition, or sale of part or all of our business, your information may be transferred as part of that transaction.

6. International Data Transfers

Since we operate worldwide, your personal information may be transferred to countries outside the UK. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your data, such as the use of Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO) or other equivalent safeguards.

7. Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. For example, we retain order information for up to 7 years to comply with tax laws.

8. Your Data Protection Rights

As a customer, you have the following rights under the UK GDPR:

  • Right to Access: You can request access to the personal data we hold about you.
  • Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data.
  • Right to Erasure: You can request the deletion of your personal data in certain circumstances.
  • Right to Restrict Processing: You can ask us to limit the processing of your data in certain cases.
  • Right to Object: You have the right to object to processing based on our legitimate interests or for direct marketing purposes.
  • Right to Data Portability: You can request that we transfer your data to another service provider in a structured, commonly used, and machine-readable format.

If you wish to exercise any of these rights, please contact us at brightongallery242@gmail.com. We may require verification of your identity before processing your request.

9. Security of Your Information

We take data security seriously and use appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. This includes encrypted payment processing, secure servers, and limited access to personal data.

However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze usage, and personalize your experience. Cookies are small text files stored on your device that help us understand how you interact with our website.

  • Necessary Cookies: Required for the basic functionality of the website, such as enabling secure logins and storing your cart information.
  • Performance Cookies: Help us analyze site usage and performance to improve user experience.
  • Marketing Cookies: Used to personalize advertising and marketing communications based on your preferences.

You can manage or disable cookies in your browser settings, although this may affect your ability to use certain features of our website.

11. Marketing Communications

With your consent, we may send you marketing emails about our products, promotions, or events. You can unsubscribe from these communications at any time by clicking the "unsubscribe" link in the email or contacting us directly.

12. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these external sites, and we encourage you to read their privacy policies before providing any personal data.

13. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically for updates.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Email: brightongallery242@gmail.com
Address: 242 Kings Road Arches, Brighton and Hove, BN1 1NB

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO), the supervisory authority for data protection issues in the UK.

By using our website or purchasing from our webshop, you agree to the collection and use of your information as outlined in this Privacy Policy.