STÜSSY

Stüssy is a pioneering streetwear brand founded by Shawn Stüssy in the early 1980s in Laguna Beach, California. Originally a small surfboard business, it gained popularity when Shawn used his hand-drawn signature logo, which became emblematic of the California lifestyle.

The brand evolved to embrace elements of skate culture, hip-hop, and graffiti, solidifying its influence in streetwear and affecting generations of fashion enthusiasts. Stüssy is known for its bold graphics and distinctive designs. Collaborations with artists and musicians have further established its reputation as a symbol of counterculture and creativity.